Simply Design Co was born from a childhood frustration that many people know all too well — never being able to find my name spelled correctly on anything. What started as a small disappointment grew into a big realisation: over half the population experiences the same thing.

What began as a passion project is now a part-time creative venture, lovingly built alongside my casual role at PETstock Parkes. Working with animals every day has only deepened my love for connection, care, and individuality — values that flow directly into everything I create.

I am of Indigenous descent and carry a deadly, unapologetic passion for culture, community, and connection. My heritage is a driving force behind my creativity, shaping designs that honour identity, storytelling, and the importance of belonging.

This business has been a creative journey of growth, resilience, and sheer dedication. Every design is made with intention, celebrating names, stories, and the little details that make people (and their pets) feel special. Simply Design Co is more than just design — it’s about creating something meaningful, personal, and truly yours.